Affected by COVID-19, the demand in the global toy market in 2020 will first decline and then rise.As the world's largest toy producer and exporter, since October 2020, my country's traditional toy exports have turned from negative to positive. As of November, product exports were 210.48 billion yuan, a year-on-year increase of 6.8%. Looking forward to 2021, although market demand shows signs of gradual improvement, as pointed out by the Central Economic Work Conference: 'The world economic situation is still complicated and severe, the recovery is unstable and uneven, and various derivative risks caused by the impact of the epidemic cannot be ignored' .There are still many uncertainties in the future toy market.To this end, we sorted out, analyzed and researched the issues that are generally concerned in the industry, hoping to help the production and operation of enterprises.