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2022 Plush toy merchandise Trends: Functional plush toys top the list!

Views: 5     Author: Site Editor     Publish Time: 2023-04-22      Origin: Site

Plush toys are toys made of plush fabrics, pp stuffing and other textile materials as the main fabrics, and stuffed with various internal toys, can also be called soft toys, stuffed toys, China's Guangdong and Hong Kong and Macao areas known as "plush figures". At present, we habitually call the cloth toy industry plush toys.

Plush toys with realistic and lovely shape, soft touch, not afraid of extrusion, convenient cleaning, decorative strong, high safety, suitable for a wide range of people. So plush toys are great for children's toys, decorating houses and giving as gifts.

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Consumer demand for plush toys has expanded from simple emotional healing to more diverse scenarios. Therefore, plush toys, heated pillow plush toys, plush toy neck pillow and other functional plush toys harvest continued growth. In 2022, JD supermarket functional plush toys increased by 300% year on year.

According to the Report on "The Development Trend and Investment Risk of China's Plush toy Industry 2022-2027" released by the Puhua Industrial Research Institute:

Plush toys according to the characteristics of the product is classified into the following four categories: according to the characteristics of the production of plush toys, products are basically filled, so can generally say plush toys, velvet toys referred to as stuffed toys; According to whether it is filled, it can be divided into stuffed toys and non-stuffed toys; Stuffed toys can be divided into plush stuffed toys, velvet stuffed toys, pull plush stuffed toys according to their appearance. According to the appearance of toys can be divided into stuffed animal toys, equipped with high intelligent electronics, movement, sound animal toys or dolls, a variety of holiday gift toys.

Infant toys

Market status analysis of plush toy industry

In recent years, the output of Chinese toy industry has shown a trend of fluctuating growth. In 2021, the output of toys reached 7,458,500 tons, with a year-on-year growth of 10.97%. According to the China Toys and Baby Products Association, from 2016 to 2021, the total retail value of China's toy market increased year by year, from 55.6 billion yuan to 85.46 billion yuan, with a compound annual growth rate of 8.98 percent.


The plush toy cultural and creative industry is not a simple sewing of dolls, but a huge industrial chain involving cultural creativity, product processing, logistics and transportation, foreign trade, raw material supporting, etc. Our plush toys are mainly produced in Jiangsu, Guangdong, Shandong, Hebei and other places. In 2018, the number of plush toy enterprises reached 7,000, with about 300,000 industry employees and nearly RMB36 billion of assets; In 2020, the number of plush toy enterprises reached 7,100, with assets of nearly RMB 36.6 billion .

With the rapid development of social economy, people's living and cultural level has been significantly improved. After material abundance, most people began to pursue spiritual and cultural prosperity. In recent years, the rise of plush toy customization industry, whether the corporate mascot image or toy gifts, people are no longer limited to directly from the market to buy the same products, but choose to customize unique characteristic goods. Market demand to promote the development of the industry, under the strong demand of the toy customization industry, many plush toy customization enterprises also spring up, but the qualification and strength is uneven, which undoubtedly increases the choice of the majority of consumers.

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Chinese plush toys are mainly exported to the United States, Europe and so on, the proportion of exports to the United States is 43%, the proportion of exports to Europe is 35%. Plush toys are the first choice for European and American parents to choose toys for their children. Europeans spend more than $140 per person on toys; Americans spend more than $300.

When high quality has become the basic condition, everyone's requirements for toys become good quality, appearance and exquisite. At this time, as more and more factories began to pay attention to the domestic market, a lot of good quality, innovative and lovely products appeared on the market. Some powerful factories developed particularly good products, but later they were imitated by many factories. At this time, some excellent factories and enterprises began to pay attention to brand and copyright, and the industry entered the era of brand originality.

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