Views: 18 Author: Anna Chen Publish Time: 2022-06-10 Origin: Site
In the current high-speed development of work and life, the update and iteration speed of more and more necessary items has also accelerated, and gradually turned to spiritual expansion. As far as plush toys are concerned, I believe that many people's homes are indispensable for cartoon pillows, cushions and the like.
At the same time, plush toys are one of the most important playmates of children in childhood, so they can be said to be necessities of life. However, there are very few plush toy stores on the street, and they are generally randomly stacked in a corner of a gift shop or a booth in a children's playground.
In this way, it is difficult to make a deep impression on plush toys, not to mention that many stores only use plush toys as decoration, which makes people feel that it is just an accessory product in the store, without its own characteristics, let alone Creative too.
Above, plush toys are very important to children, while adults are not so strongly dependent on it. This may be because children are more likely to put their emotions on plush toys, especially introverted children, who regard plush toys as their friends, and plush toys will also give them the greatest sense of security. But adults are not like this, because their minds are more mature, and under normal circumstances, they rarely pin complex emotions on plush toys.
In order to maximize the value of plush toys, it is necessary to mobilize the feelings of adults, which has to say about corporate mascots! Nowadays, in order to promote business, many businesses have launched their own corporate mascots, which are actually cartoon images of their own businesses. Giving corporate culture to physical dolls to spread is the result that many companies like to hear. In the form of mascots, plush toys not only spread the corporate culture, but also maximize their own value (after all, corporate culture is priceless), the most important thing is to win over the feelings of adults, so that people are more interested in corporate culture The image has a more specific understanding.
For plush toy manufacturers, mascot customization is aimed at enterprises, and when it is aimed at specific consumers, it should be the debut of animation-themed plush toys!
No matter what industry it is, once it is made into a theme form, it will give people a sense of professionalism, and the same is true of plush toys. If you want to make your products popular with consumers, you can also take the form of themes. For example, relying on animation IP is a very good example. In particular, the continuous serialization of animation works will also continuously inject new vitality into the plush toys. On the other hand, plush toys are also an important medium for animation works to contact fans. Therefore, there is a win-win outcome between a good anime-themed plush toy and an anime work.
For the plush toy industry, with the help of the theme of animation, on the one hand, it can increase people's attention to plush products, and on the other hand, it can also improve the grade of plush products in people's hearts. Anime works give plush toys deep connotation and emotion. After watching cartoons, children will definitely like plush toys based on the characters inside, and a large number of adults who love cute culture will also like it. Pay for it. It is also similar to the corporate mascot mentioned above.